Rachel Pearson
Department Chair - Business Technologies & Faculty - Office Administration/Operations Management
828-652-0658
Business Administration: Marketing
Business Administration: Marketing – Make Your Brand Stand Out
Do you have a creative streak and a passion for connecting people with products and services? The Business Administration: Marketing program is your ticket to mastering the art of promotion, retailing, and brand strategy.
What You’ll Learn
This program focuses on essential marketing and retailing skills, giving you the tools to create compelling campaigns and strategies. Coursework includes:
- Marketing & Advertising: Learn how to promote products and services effectively in competitive markets.
- Retailing & Merchandising: Understand the principles of successful retail operations and product placement.
- Selling Techniques: Build expertise in sales strategies that drive results.
- Technology Integration: Leverage computer technology and management principles to support marketing initiatives.
With a mix of creative and analytical training, you’ll graduate ready to shine in the dynamic world of marketing.
Career Opportunities
Graduates of the Marketing program are prepared for roles such as:
- Marketing Assistant
- Retail Sales Manager
- Brand Representative
- Advertising Specialist
You’ll find opportunities with:
- Retailers and product-based businesses
- Marketing agencies
- Small businesses or corporate marketing teams
Is This You?
- A creative thinker with an eye for detail
- Passionate about branding, advertising, and sales
- Interested in the psychology of consumer behavior
- Ready to make an impact in a dynamic industry
Take the Next Step
Bring your ideas to life and inspire action. Enroll in the Business Administration: Marketing program today and launch your career in this exciting field.
Interested?
Find out by filling out the form below, we can't wait to chat with you!
A25120M (Associate Degree) C25120M (Certificate)
Marketing and Retailing is a concentration under the curriculum title of Business Administration. This curriculum is designed to provide students with fundamental skills in marketing and retailing.
Course work includes: marketing, retailing, merchandising, selling, advertising, computer technology and management.
Graduates should qualify for marketing positions within organizations and employment in retailing services and product businesses.
In addition to the courses listed below, students may be required to take transition/co-requisite classes based on RISE criteria. These classes do not count toward hours required for graduation.